User rating:
Cast
Sut Jhally | As: Himself |
Storyline
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Tagline: | Identity and performance in popular culture |
Certification: | Unknown |
Cast
Sut Jhally |
Himself |
Directed By
Sut Jhally |
Director |
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Jeremy Earp |
Script Coordinator |
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Writing Credits
Sut Jhally |
Writer |
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Production Crew
Edited By
Aaron Vega |
Editor |
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Andrew Killoy |
Editor |
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Sut Jhally |
Editor |
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Costume and Makeup
Sound
Andrew Killoy |
Recording Supervision |
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Rikk Desgres |
Sound Engineer |
Visual Effects
Shannon McKenna |
Imaging Science |
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Andrew Killoy |
Animation |
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Shannon McKenna |
Imaging Science |
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Camera
David Rabinovitz |
Camera Operator |
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Lighting
Art Department
Other Crew
Scott Morris |
Information Systems Manager |
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Loretta Alper |
Information Systems Manager |
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