Pink Ribbons, Inc. (2011)
Pink Ribbons, Inc. (2011)
Capitalizing on hope.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

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Cast

Samantha King Samantha King As: Herself
Barbara Brenner Barbara Brenner As: Herself
Barbara Ehrenreich Barbara Ehrenreich As: Herself
Nancy Brinker Nancy Brinker As: Herself
Susan Love Susan Love As: Herself
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Storyline

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.


Tagline: Capitalizing on hope.
Certification: PG

Details

Genres: Documentary

Language: English

Release Date: 11 September 2011

Country: US, CA

Runtime: 97m

Company Credits

Company: ONF | NFB

Budget: $900,000

Revenue: $25,000

External Links

Cast

Directed By

Léa Pool

Léa Pool

Director

Writing Credits

Not currently known.

Production Crew

Not currently known.

Edited By

Not currently known.

Costume and Makeup

Not currently known.

Sound

Not currently known.

Visual Effects

Not currently known.

Camera

Not currently known.

Lighting

Not currently known.

Art Department

Not currently known.

Other Crew

Not currently known.

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