Malmö FF's golden dreams from the mid-1990s have turned into despair and foreboding. In 1999, something happened that had never happened before; the club leaves the Allsvenskan on its own initiative, after having underperformed sportingly for a long time. Many within the association are shocked and paralyzed, but a young promising striker in Zlatan Ibrahimović and a newly appointed sporting director in Hasse Borg become the club's new hope for the future.

"The blue colour of Malmö FF was dropped into my eyes by an angel when I was born" These are the words used by writer Björn Ranelid to explain the feelings a devoted fan has for his team. This documentary presents the supporters of Malmö FF, who will do anything for their team, whether they win or lose. "True Blue" is a film for anyone, who ever supported a team, be it Malmö FF or any other.