A husband and wife open a video store in a new town, and come to find out that the locals only rent horror films and the "occasional triple X'er", and make their own snuff videos.

Howard and Eli have graduated from gruesome basement antics to pirating a cable TV channel for the purpose of furthering their brand of homegrown depravity, madness and murder. With the help of 'do-it-yourself' violence videos sent in by adoring fans and a beautiful guest actress unaware of the pain in store for her, the sadistic hosts guarantee the "Bloodiest Show on Earth!"