The story of a provincial woman named Vasfiye, whose life passed changing hands and drifting between men in Aegean towns, is told by different narrators. The story changes every time the narrator changes. However, it is not known which story is the truth.

Serap is a successful theater actress. Although she rejects the traditional roles assigned to women in her personal life, she agrees to play the role of a traditional housewife in a shampoo commercial. However, she is unaware that this commercial will turn into her worst nightmare.

Coşkun has been in love with the famous star Derya Altınay since his childhood. So much so that the fictional melodrama film heroines, who have opposite characters, have infiltrated the young man’s life. Coşkun has the opportunity to meet Derya; he pens an imaginary love story with her in mind. This script is eventually made into a film, and Derya plays the lead role, but the resulting film is far from his expectations.