The Story of Are You Being Served? Chock-full of innuendo, dodgy lifts, occasional customers and much loved regulars, this documentary tells the story of the long-running farce set in the clothing section of a dilapidated department store. It's an affectionate look back at one of Britain's most popular sitcoms, where off camera the veneer of camaraderie concealed an undercurrent of envy and sadness.