Horizon (1964)
1993x07 Suggers, Fruggers and Data-Muggers
Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?
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Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?
| Certification: | TV-PG |
Directed By
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Liz Tucker |
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Matthew Barrett |
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John Lynch |
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Bettina Lerner |
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Dominic Flessati |
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Peter Goodchild |
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Mick Rhodes |
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Bruce Norman |
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