In the late 1950s, he became a star in his own right when he presented his series Alfred Hitchcock Presents... for American television. His reputation for taking his audiences on a roller coaster of terror was cemented by his 1960s films, Psycho and The Birds. Hitchcock sought to control the life of his leading lady, Tippi Hedren, resulting in his being outcast from Hollywood, forcing a return to Britain and a gradual and unwelcome descent into obscurity.