User rating:
Cast
Jeremy Pikser | As: himself | |
Mark Crispin Miller | As: himself | |
Robert McChesney | As: himself | |
Susan J. Douglas | As: herself |
Storyline
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Tagline: | Hollywood Goes Hypercommercial |
Certification: | Unknown |
Cast
Jeremy Pikser |
himself |
|
Mark Crispin Miller |
himself |
|
Robert McChesney |
himself |
|
Susan J. Douglas |
herself |
Directed By
Writing Credits
Production Crew
Sut Jhally |
Executive Producer |
Edited By
Costume and Makeup
Sound
Thom Monahan |
Sound |
|
Visual Effects
Camera
Sanjay Talreja |
Camera Operator |
|
Lighting
Art Department
Other Crew
Reviews & Recommendations
Video Gallery
Coming Soon...
Photo Gallery
Coming Soon...