Behind the Screens, Hollywood Goes Hypercommercial (2000)
Behind the Screens, Hollywood Goes Hypercommercial (2000)
Hollywood Goes Hypercommercial
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

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Cast

Jeremy Pikser Jeremy Pikser As: himself
Mark Crispin Miller Mark Crispin Miller As: himself
Robert McChesney Robert McChesney As: himself
Susan J. Douglas Susan J. Douglas As: herself
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Storyline

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.


Tagline: Hollywood Goes Hypercommercial
Certification: Unknown

Details

Genres: Documentary

Language: English

Release Date: 01 January 2000

Country: US

Runtime: 37m

Company Credits

Company: Media Education Foundation

External Links

Cast

Directed By

Not currently known.

Writing Credits

Not currently known.

Production Crew

Sut Jhally

Sut Jhally

Executive Producer

Edited By

Not currently known.

Costume and Makeup

Not currently known.

Sound

Visual Effects

Not currently known.

Camera

Sanjay Talreja

Sanjay Talreja

Camera Operator

Lighting

Not currently known.

Art Department

Not currently known.

Other Crew

Not currently known.

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